Emotional Design

1.I felt the authors key points were based on the three levels of design. He used viseral design(the natural reaction to a design), behavioral design( the performance of the design) and reflective design(the meaning of the product based on values and culture) to explain why we love or hate everyday things.He uses real life experiences to show how these play a big role in your emotions toward a product. Every level of design is important and no level is greater than the other.

2.This chapter is similiar to the chapter in the earlier reading "The Design of Everyday Things" except Norman takes a different approach on the topic of design. In the earlier reading , he focused on what made the design work but in this reading he takes his focus to a different level when he brings in the emotional side of a design. This reading answered what aspects of a design makes consumers buy the products even if they are not good concetual models, while the earlier reading answered what makes a design a good product.

3. There are some products I feel succeed viseral deisgn, behavioral design and reflective design. The iPhone 4 is a design I feel succeeds viseral design, perhaps Apple products in general, because I'm always astonished when seeing those futuristic designs.It is successful because at first glance it gives me this "wow" factor.Screw drivers are tools I feel succeeds in behavorial design because I use them just for its purpose. The design doesn't matter with this tool,as long as it a screwdriver I'm going to use it to unscrew a screw.It is successful because it does what it is suppose to do, perform. Jewelry and accessories succeed as a reflective design because the items are used to show meaning. For example, I might wear a a pink bracelet not just to match but to associate it with  my grandmother who is a breast cancer survivor.It is successful because it provokes personal images and rememberances.