The Future of Retail

1. Negroponte does not explicitly state his thesis in his well developed article. However, if there were a thesis for his article, it would probably sound like the following:
The internet ,with online shopping options, is systematically sidesteping retailers by dealing directly with manufacturers and online wholesalers.

2.This reading is related to Norman's concepts of user-focused design. Negroponte and Norman both consider the consumers when dealing with store design and it effects on consumers.They also, focused on the aspects on design that create a easy experience for consumers.
For example, Negroponte focused on the ease of internet shopping and the diffuculty of a store design.

3.Negroponte ideas are relevent to today.Possibly because his predictions may have been made a couple of years  too early.Before, consumer complained about stores and prices but still continued to purchase those items. Now that the internet is beginning to become more easy and convienent with internet shopping websites, less people are continuing to buy items from stores they get frustrated with.

4. The retailers who create the best customer experiences across all channels will more than likely thrive in the future.The retailers who get customers the right information in the right way at the right time and with the best overall customer experience will garner the most loyalty among customers.The retailers who fail to meet the consumers needs will more than likely fail in the future.