Tuesday, November 16, 2010

Specialty clothing retailers this fall want to let shoppers know that they, too, are a brand"

1.''Today brands are built emotionally,'' Ms. Lastrina said. ''You have to get a message across and show what the brand ideology means to her life.''The above quote relates to clothing advertising and brand identity in that it explains how companies appeal to emotions when dealing with the image of their brand because people today relate brands with an emotion to the advertised image.

2.Clothing companies that have iconic advertisements are Nike, Ralph Lauren , and Gap. This ads implies that the brand, Nike, can be wore by even the most "girly-girl" type of females.Nike markets to mainly sportsmen. This is so because of the utility that comes with the products. An athlete is more likely to go a sports shoe designed and marketed by Nike more than a person who detests sporting and exercises.Nike sells sports apparel and athletic shoes.Nike is involved in the production of goods for a wide variety of sports, competing with every sports fashion brand in existence. Nike also sells the brands image through the swoosh logo and "Just Do it " motto.The swoosh simultaneously represents athleticism, competition and victory.Just Do It" means don’t think, don’t ask, don’t talk about it, don't regret it, just do it. The visual displays alongside this motto coincide with this notion.

3.Brand images sometimes influence my purchasing decisions.I am really influenced when I am going shopping  for a certain style or look.I believe that the clothes defined the people or the image the person is trying to portray.Most of the people  who wear expensive clothing do so because they want to be associated with people who are wealthy.

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